Copywriting

My bread and butter

Great copy is the basis of great storytelling and it has been my obsession since childhood. After following this passion through an English degree and an MA in print journalism, I began my career in sports reporting in 2012, writing for the Official Olympic Review, Harry Redknapp’s Official Guide to the Euros and Darren Clarke’s Ryder Cup. Since then, I have headed up e-commerce copy across nine international websites, undertaken year-long SEO production projects and overhauled the brand tone of voice of LifeSearch, Onepoint Ltd. and Hello Finch.

I established the editorial wing of the 4media Group in 2015 and white papers, blogging, web copy and advertorial production have been among my core offerings ever since. Past editorial clients have included Kellogg’s, Nationwide Building Society, CVent, MUFG Bank and the Markettiers Group.