About Me
People-First Content Strategist
My name is Jamie and I am an experienced Content Lead with a track record of building smart brands, telling compelling stories and nurturing others to do the same. I’ve played a key role in accelerating audience and revenue growth for household name clients and emerging startups alike - including Axon, Impala, Virgin Media and Rockstar Games.
Let’s make beautiful content together.
Let’s Connect
Think we could collaborate on a project? Message me anytime!
My Portfolio
Content Strategy
Waking a Sleep Giant
In my role as Head of Content at Growth Shop - I led the team that took one of the least noteworthy names in a saturated homeware market and turned them into one of the fastest-growing ecommerce brands in America. All from my flat in Haringey, in lockdown. Let me show you how.
Truly Shocking Success
Following the seismic success of Growth Shop’s own brand portfolio - I established and launched the GS Agency arm, bringing on household name Axon/TASER (they of stun gun fame) as our first key client. They came with a simple brief: “Help us remove bullets from America”. Here is how I met that challenge.
Steadying a sinking ship
In Q3 2021, my team and I were approached by smarTrike, the world’s adjustable, adaptable baby stroller brand to help them arrest a sales nosedive. By overhauling their CRM, CRO and paid ad content - combined with the implementation of my Smart Matrix testing methodology - we were about to increase online MoM sales by 507% in just 5 weeks. Download the messaging matrix below and message me direct to talk you through the Smart Matrix methodology
Podcasts
In Q3 2021, I devised, scripted, produced and launched The Growth Shop Show - a B2B growth marketing and ecommerce scaling podcast which interviewed some of the biggest, most exciting names in global growth marketing and unveiled the secrets of what makes a brand explode. To date, it boasts more than 1,000 subscribers and over 10,000 listens - not bad considering we didn’t spend a single penny on ads to drive traffic.
Check out a sample episode below 👇
Branding
Finding The LifeSearch Voice
As Co-founder and Head of Creative Content at Fall of Man, I spearheaded a TOV overhaul for one of the UK’s leading life insurance brokers: LifeSearch. The brief was to achieve more clarity, build a stronger human connection with the customer and, ultimately, talk about death in a more sympathetic, everyday light. Click below to download the TOV guide and see it in action in the Let’s Start Talking white paper (which I devised, produced and authored).
MAking Money Smarter
I led all of Soldo’s content strategy and production across fintech guide, financial strategy and PR content generating a 15% increase in monthly organic search traffic. Click below to download a sample of this growth content in action.
Demystifying hotel technology
I spearheaded Impala’s brand TOV and identity, while also managing and mentoring their growing team of marketing pros. I created the strategy that helped Impala grow into one of the fastest-growing start-ups in the UK, signed thousands of hotels to their platform globally and raised more than $30m in seed funding.
White Papers
Click the logos to download full PDFs 👉
A Few Extra Details
Testimonials
“Jamie is by far the best editorial copywriter I’ve ever worked for and the copy he has written for our blog, category and product pages and for other third party websites has always been exceptional.”
“Jamie is an excellent colleague, an even better manager and a tough to replicate addition to a company’s culture. He is equally motivated and motivational and gives his heart and soul to his work and managing his team without ever letting the quality of work slip.”
“
My Philosophy
Producing good content is as much about the words you leave out as the ones you leave in. Start with the word ‘good’.
About Me
A (thankfully) Terrible Sports Journalist
When I moved to the capital in 2012 to cover the London Olympics, I was a fresh-faced 23-year-old with dreams of forging a name for myself as a cross between Hunter S. Thompson and James Richardson from Football Italia. But very soon, in stark contrast to the other young hacks around me, I found myself inextricably drawn to producing branded partner copy for my magazine’s sponsors, rather than the Samoan weightlifting team. There began a love affair with brand storytelling that has taken me all around the world and back again and persists to this very day.