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Impala: Marketing and PR

Impala is one of the most exciting start-ups to come out of London in years, allowing third parties and developers to access hotel data quickly and securely with a single integration.

I was tasked with establishing their marketing and editorial presence, covering everything from tone of voice and social media guidelines to press packs and reporting structure.

I created all content around their 2017 launch and secured coverage in the likes of Skift and UK Tech News. I continue to write optimised blogs for their Medium channel, craft LinkedIn thought leadership pieces around the travel tech industry and lead their founder marketing strategies.

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Bandai-Namco: Little Nightmares

During my time at the 4media Group, gaming giant Bandai-Namco approached longtime collaborator Stature PR with their first ever UK-centric IP, the hauntingly beautiful horror title Little Nightmares. We were to take responsibility for the full spectrum of media-facing comms and propel one of the most hotly-anticipated British video game titles for a generation into the stratosphere.

Myself and the team devised, planned and executed a series of targeted PR campaign creatives over a period of months up to and at launch. The buzz we created across the UK comms campaign helped Little Nightmares reach more than 1,000,000 buys and downloads in the first 12 months after release.

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Onepoint ltd: full rebrand

Data management company Onepoint has thrived since 2005 on word of mouth alone. Finally, in 2017, they reached out to me to turn their soulless, generic, clip art brand into something more meaningful: to capture the true essence of a company built on humanist, mindfulness and charitable principles.

The rebrand was a root and branch re-imagining, touching every tenet of business, from SEO to branded copywriting, a new tagline, logo, colour scheme and full brand overhaul with guidelines and a TOV document. I even led the final stage of the rebrand: internal integration, instructing the team on how to live the changes, buy into the story and how it informs their ethos.