Cvent: Connecting Travel managers
Market-leading hospitality and travel start-up Cvent wanted to unite their cross-border audiences and drive up their SEO presence with a comprehensive piece of pan-European content that would be translated into five languages. I took the project from idea stage, through design and copy to full fruition. Click the link below to see the final piece.
Kellogg’s: The Parent’s Lifeline
Cereal icon Kellogg’s were looking to celebrate the positive impact of school breakfast clubs across the UK, cement their brand values and pressurise the government for greater funding in the process. I was tasked with producing a comprehensive asset which accomplished each of these goals. After a strenuous qual and quant research project and incisive campaign, the attached secured more than £10m public funds.
MUFG Bank: women in sport
Ahead of International Women’s Day 2019, Japanese banking powerhouse MUFG wanted to champion the cause of equality in sport by producing a comprehensive piece of editorial content that would mark them out as thought leaders in the space. Utilising my background as a sports journalist and experience working with finance media, I produced a report that struck every beat.